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Introducing our Superfit Guarantee

Superfit Hero - Introducing our Superfit Guarantee

You can now shop risk-free knowing that you will always get the perfect fit with Superfit Hero. We want you to feel amazing in your Superfit Hero products. If the fit isn't super, we'll exchange your items for free! Shipping is on us.

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Superfit Hero Airs Commercial During Roller Derby World Championships on ESPN3

 What are your plans this weekend? If you're not watching the 2015 International WFTDA Championships of Roller Derby, you might want to reconsider. The tournament will be streamed live on wftda.tv and ESPN3 (Day 3). Get details and reserve your ticket to watch here. Look for the Superfit Hero commercial! 

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Superfit Hero Launches New Line of Size-Inclusive Women's Athletic Apparel

Superfit Hero Launches New Line of Size-Inclusive Women's Athletic Apparel

Today is the day! I'm so thrilled to finally announce the launch of our online store at superfithero.com!

Read the full announcement and a special thank you to our community. 

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A Peek Behind the Scenes

Behind the Scenes at Superfit Hero factory from Superfit Hero on Vimeo.

 

 Ever wonder what it takes to make a superhero uniform? Skilled hands of sewers like Marta! Marta was shy at first but she let me film this little clip of her making #superfitleggings in our Los Angeles factory. 

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Let's Talk About a Revolution for Women's Fitness

Superfit Hero - Let's Talk About a Revolution for Women's Fitness

I am very passionate about fitness and its power to build confidence and strength for women. As a competitive roller derby skater, I am surrounded by female athletes with many different body types kicking ass on a daily basis. 

Even as a competitive athlete, I’ve often found myself plagued by doubts and insecurities about my body. 

I remember the exact moment that fitness changed for me forever. Want to know what inspired me to create Superfit Hero? Read on...

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Superfit Hero at Any Age

Superfit Hero at Any Age from Superfit Hero on Vimeo.

Beth Gilbert aka Booty Ninja is an all star skater with Angel City Derby and Crossfit athlete. At the age of 42, she shares how fitness has changed for her over the years.

It’s Booty’s 43rd birthday this weekend. Happy birthday, Booty! In honor of her birthday, share this video with a strong woman you admire.

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What Superfit Hero is all about - in 30 seconds

WEEK ONE: The first week of our Kickstarter campaign has been SUPER! Thanks to all of our backers for helping us knock it out of the park! In just 7 days, we’ve reached over 80% of our funding goal.

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Superfit Hero Launches on Kickstarter

Today is the day! After months of preparation, our crowdfunding campaign on Kickstarter is finally live! Already, we are overwhelmed by the level of support we are receiving from the community. 

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Modcloth Shares Our Story and Our Mission

Superfit Hero - Modcloth Shares Our Story and Our Mission

I recently had the distinct pleasure to be featured as one of the faces of Modcloth's new Americana line. In case you don't know, Modcloth is one of the most innovative online retailers on the planet. By offering high quality women's clothing in a full range of sizes, featuring diverse models, and developing unique ways to engage with their customers, Modcloth has built a strong and loyal community. We want to be Modcloth when we grow up! Continue reading to see the video!

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My New Job: Revolutionizing Women’s Fitness with Superfit Hero

A revolution is happening in women’s fitness. Women all around us are discovering the confidence and strength that comes from working toward their athletic potential. Women everywhere are transforming into Superfit Heroes.

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