Superfit Hero Blog

Forbes Magazine reached out to ask me about how I went from a successful career and Entertainment and Technology to founding a feminist fashion company. We talked about body positivity, the fitness industry, and motorcycles. Thanks to Andy Frye for a thoughtful conversation and thanks to Forbes for sharing our story!

We are expanding our size range! We are seeking size 4XL and 5XL fit models to participate in two fitting sessions in Los Angeles (zip code 90039). May 21 & May 29. Models must be able to attend both fitting sessions. Fit models will receive a pair of Superfit Hero bottoms and $50 for their time. 

If you are interested and available to participate, please fill out this survey: https://goo.gl/forms/L45uYcBpAIE2O0ID3

Superfit Hero is honored to be the launch sponsor for Dana Falsetti’s new online yoga class platform at DanaFalsetti.com!

Dana is fast becoming an icon in the yoga world with her focus on confidence, authenticity, body justice, and inclusivity. Her message is expanding beyond the mat via social media, speaking engagements, and her new podcast.

I recently did an in depth interview with Core 77 about how Superfit Hero came to be. Among a zillion other topics, we talked in great detail about how I broke into the fashion industry with zero fashion background, using my years of experience building tech startups. 

"I did a ton of research with my actual customers, and I found out what they needed. By advocating for my customers, I found the confidence to be demanding because I knew what problems I was trying to solve."

40 of the Best Plus-Size Fitness Brands You Need to Know

Superfit Hero believes that strong, confident women can change the world and they provide apparel to help them do that. The brand is not only size-inclusive but also focused on performance, so when you’re going hard at the gym your pants can keep up. The leggings come with a no-roll promise (which I can confirm) and are available in sizes XS to 4XL.

Join us on Tuesday evening for a candid discussion with two amazing athletes from Angel City Derby! In this installment of our Hero Hangout series, our featured athletes are going to interview each other!

Join our private Facebook Group for access: https://www.facebook.com/groups/superfitheroes/

It's a New Year, it's time for a #NEWFITSPO

We are reclaiming our self-worth from the industries that want us to remain small and silent. We are redefining what fitness inspiration looks like. 

Learn more about our campaign here: #NEWFITSPO

The choices you make with your dollars matter.  We've put together our own list of Ethical Shopping Resolutions for 2018. We hope you'll join us in shopping more purposefully this year!

I have big news to share today. Superfit Hero was selected to participate in the Grid110 Residency Program for 2017! 

Grid110 is a mentorship and support program for startups based in Los Angeles. As one of the five companies selected, Superfit Hero will receive free office space, mentorship, and access to other vital resources for the next three months. 

A post shared by Superfit Hero (@superfithero) on Oct 11, 2017 at 8:51am PDT

In this video, Amber Karnes, our friend at Body Positive Yoga does an in depth review of our newest leggings specifically for plus size athletes. Thanks so much, Amber! Keep up the amazing work you are doing!

A post shared by Superfit Hero (@superfithero) on Sep 5, 2017 at 8:39am PDT

Unlikely Hikers is an online community devoted to diversity, inclusion, and visibility in the outdoors. We ran a contest to support their community and you can see the winning entries in this video.