About Us

We celebrate our bodies—by design and without apology—because when something is truly made for you, it shows.

Superfit Hero Team Photo 2023

All We Do is Plus.

We are experts at Plus Size Fit. We design, develop, and fit test premium activewear exclusively for sizes L-7X. Our sole focus is making products with the high quality materials, style, fit and functionality that our community has always deserved.

To ensure your real-life needs are at the center of all we do, we live and work by a few simple principles.

  • We listen to our community Text Bubbles

    We listen to our community. We develop every new product with focus groups and/or surveys.

  • We fit and test new products on all types of plus size models Measuring Tape

    We fit test new products on models across our entire size range (yes, every single size!) before going into production.

  • Our fits are tried and true Sports Bra Pattern

    Our fits are tried and true because it’s way past time we all had size charts that we can trust.

  • We proudly show our products on models that look like you CUTE PEOPLE

    We proudly showcase our products on models that look like you. Like us.

It shouldn’t be revolutionary, but it is.

Ethics & Sustainability

We're an independent women-owned and operated small business based in Southern California. We manufacture all of our garments in small batches with factories that are committed to ethical and sustainable practices and waste reduction. Our SuperHold™ fabric is BlueSign® certified. Our lounge collection features sustainable TENCEL™ Modal fabric. Our packaging is recycled and recyclable. Learn more about our factory partners.