Try At Home

Try At Home for 7 Days

Choose up to 6 items to try for free. Take 7 days after delivery to decide what you’d like to keep.

Pay Later

We’ll place a hold on your card for the full order amount for the duration of your trial. You’ll be charged for the items you decide to keep.

Easy Returns

Returns are always easy & free. Returned items must be in new condition. Learn more.

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Micki Krimmel, Founder & CEO

Micki Krimmel headshotMicki Krimmel, Founder & CEO

I’m an East Coast transplant to Los Angeles with an extensive background in entertainment and technology startups. I founded Superfit Hero in 2015, inspired by my experience playing roller derby. Through sport, I found a deep non-judgemental connection to my body that created space for a new sense of self possession and confidence. It was a transformative experience for me and I dove headfirst into the Body Positivity movement. The more I learned about Health At Every Size (HAES) and diet culture, the angrier I became about traditional fitness marketing. I created Superfit Hero to exist as an alternative - a fitness brand that celebrates bodies as they are, not as they “should” be. We are continually evolving as a brand and I am continually learning how we can best serve our community. I’m grateful every day that I get the opportunity to work with our talented team. Allow me to introduce you to the amazing humans that make Superfit Hero possible.