now featuring size 5xl and updated fit for 3xl and 4xl - Be sure to check size chart

Superfit Hero 2018 Shopping Resolutions

December 04, 2017

Superfit Hero 2018 Shopping Resolutions

The choices you make with your dollars matter. Choosing to support small businesses and businesses that align with your ethics matters. 

Life is hard out there for a small business. Americans have been trained to expect Wal Mart prices, Amazon shipping, and products that are destined for the landfill before your next paycheck. Small businesses are being squeezed out of the marketplace. Quality products are being replaced by mass produced junk. We hear a lot these days about the vanishing middle class but we don’t think about how our own choices contribute to the problem. 

If all the money flows out of the middle class to the billionaires (Amazon, Walmart, etc.), how do we sustain our existence? We contribute to the increasing stratification of our society by opting for the cheapest, the quickest, the least thoughtful products. We are quite literally voting against our own best interest with our dollars. Like it or not, power = money. And while we may not have as much as the 1%, our dollars still mean something. 

I’ve been thinking a lot about my own spending habits and I need to make some changes. I’m working on this for my 2018 resolution. It’s just a draft for now but maybe you will find it useful. 

2018 Shopping Resolutions:
  • Shop mostly small and local businesses
  • Support female-owned business
  • Shop size-inclusive brands
  • Shop ethically made products, mostly in US
  • Shop only brands that do not perpetuate negative stereotypes, hyper-sexualization of women, or body shaming
 Let’s work together in 2018 to make better choices! 💵🇺🇸🌎👭💪





Also in Superfit Hero Blog

Size 5XL is here!
Size 5XL is here!

June 29, 2018

We believe fitness should be accessible to everybody. In an effort to be even more inclusive, we've expanded our size range to 5XL. We've also updated the fit of our 3XL and 4XL, making our size chart more inclusive overall. 

With our visual size chart, we feature diverse body types across our entire size range to help you choose the right fit for you. Find your fit: superfithero.com/pages/myfit.

View full article →

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel
Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

June 04, 2018

Forbes Magazine reached out to ask me about how I went from a successful career and Entertainment and Technology to founding a feminist fashion company. We talked about body positivity, the fitness industry, and motorcycles. Thanks to Andy Frye for a thoughtful conversation and thanks to Forbes for sharing our story!

 

View full article →

4XL and 5XL Fit Models Needed in Los Angeles
4XL and 5XL Fit Models Needed in Los Angeles

May 15, 2018

We are expanding our size range! We are seeking size 4XL and 5XL fit models to participate in two fitting sessions in Los Angeles (zip code 90039). May 21 & May 29. Models must be able to attend both fitting sessions. Fit models will receive a pair of Superfit Hero bottoms and $50 for their time. 

If you are interested and available to participate, please fill out this survey: https://goo.gl/forms/L45uYcBpAIE2O0ID3

View full article →

Size Chart

We pride ourselves on a superior fit. Use this chart to find the right size Superfits for you. 

It's all about the hips! Measure your hips at their widest point using a soft measuring tape.

If you are between sizes, we recommend the following. If your body is hourglass shaped, size down. If you are more apple or box-shaped, choose the larger size. 

OUR SUPERFIT GUARANTEE: Every body is different. We want you to love your Superfit products. If you prefer another size, we will exchange it for free! More...

  XS S M L XL 2XL 3XL 4XL 5XL
US SIZE 0 - 2
4 - 6
8 - 10
12 - 14
16 - 18
20 - 22
24 - 26
28 - 30
32 - 34
WAIST (inches)
23 - 27
27 - 30
30 - 33
33 - 36
36 - 40
40 - 45
46 - 51
52 - 56
56 - 60
HIPS (inches)
32 - 38
38 - 41
41 - 44
44 - 48
48 - 52
53 - 58
58 - 62
63 - 67
68 - 72


NEED A VISUAL?
Check out our full size range on real athletes here: #MYFIT 

Superfit Hero Size Chart Size XS - 5XL

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