Shopify - Future-Proof Your DTC Fitness Brand: 8 Industry Trends With Staying Power

January 27, 2022

Once, fitness Instagram pushed an impossible ideal dominated by overproduced images of thin or muscular bodies. As body positivity and conversations around fatphobia, ableism, and toxic wellness and diet culture become more mainstream, the content is shifting to become more inclusive. This is not so much a trend as it is a welcome societal shift. 

The flexercise trend is another shift away from the gatekeeping in many fitness spaces and communities. Influencers of all shapes and abilities are emerging to push the message that fitness is for everyone.

🥇 Takeaway: Fitness apparel brands can reach wider audiences with extended sizing. For other businesses in the fitness space, representation in social and ad content matters. Emily is working on an ambassador program for her brand and focusing on surfacing more user-generated content that hones in on real customer experiences. “It's not like they have to set up a beautiful shot that looks like it’s out of a fashion magazine,” she says. She shares her customers’ raw moments interacting with her products. “People respond to it.”


Also in Superfit Hero Blog

Sporty Sexy Swimwear for Backyard Pool Parties, Beach Days and More

June 22, 2022

Plus size swimwear should not only be comfortable, but it should also reflect the occasion and your personal style preferences. Our Superfit is designed by and for plus size swimmers and water sport athletes and you know you can rely on us to provide you with premium plus size swimwear that fits impeccably and makes you feel incredible. We offer extended plus sizes Large through 7XL, that's equivalent to a US size 12-44. Get out there! Wear the swimsuit!

View full article →

Refinery29 - A Gear Guide For Plus-Size People Who Love Hiking & Camping

May 16, 2022

Not only are these leggings ultra-size inclusive (up to a 7XL), but these are also great to wear for a wide variety of outdoor activities as well. It doesn't hurt that it has all the compression and comfort you might need in gear. One gushes, "The compression makes me feel secure when working out."

View full article →

May/June 2022 Product Preview

May 03, 2022

Get excited because May and June are big months for us! Get on the list for SuperSwim early access and see what we're restocking just in time for Summer.

View full article →