Refinery 29 - Why Do So Many Plus-Size Fashion Launches Fall Short?
July 12, 2022
That step-by-step process allows a brand more time to build out a customer base that previously didn’t exist while maintaining its existing customer base. “It’s most efficient to focus on customers you have rather than try to build new ones,” says Micki Krimmel, founder and CEO of size-inclusive brand Superfit Hero. “Expanding from a 2X to 3X is not necessarily the ‘revolution’ that the fat community is looking for, but it makes sense for [brands like] Athleta, for instance, that have built into plus slowly. They market their commitment to inclusivity while still focusing on their current customer."
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Live Strong - The 7 Best Workout Tips for Athletes in Larger Bodies, According to Plus-Size Trainers
July 03, 2022
For starters, there are workout clothes. While many activewear brands are putting in the effort to expand their size offerings, many still leave plus-size folks struggling to find workout gear they feel supported in. A few of Taylor's top brand recommendations for plus-size workout clothes include Superfit Hero (sizes L to 7XL).
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