Refinery 29 - Why Do So Many Plus-Size Fashion Launches Fall Short?
That step-by-step process allows a brand more time to build out a customer base that previously didn’t exist while maintaining its existing customer base. “It’s most efficient to focus on customers you have rather than try to build new ones,” says Micki Krimmel, founder and CEO of size-inclusive brand Superfit Hero. “Expanding from a 2X to 3X is not necessarily the ‘revolution’ that the fat community is looking for, but it makes sense for [brands like] Athleta, for instance, that have built into plus slowly. They market their commitment to inclusivity while still focusing on their current customer."
Also in Superfit Hero Blog
Live Strong - The 7 Best Workout Tips for Athletes in Larger Bodies, According to Plus-Size Trainers
Establishing — and sticking to — a regular exercise routine always takes effort. But working out may present unique challenges for people with larger bodies.
For starters, there are workout clothes. While many activewear brands are putting in the effort to expand their size offerings, many still leave plus-size folks struggling to find workout gear they feel supported in. A few of Taylor's top brand recommendations for plus-size workout clothes include Superfit Hero (sizes L to 7XL).
For starters, there are workout clothes. While many activewear brands are putting in the effort to expand their size offerings, many still leave plus-size folks struggling to find workout gear they feel supported in. A few of Taylor's top brand recommendations for plus-size workout clothes include Superfit Hero (sizes L to 7XL).
Sporty Sexy Swimwear for Backyard Pool Parties, Beach Days and More
Plus size swimwear should not only be comfortable, but it should also reflect the occasion and your personal style preferences. Our Superfit is designed by and for plus size swimmers and water sport athletes and you know you can rely on us to provide you with premium plus size swimwear that fits impeccably and makes you feel incredible. We offer extended plus sizes Large through 7XL, that's equivalent to a US size 12-44. Get out there! Wear the swimsuit!
Refinery 29 - These Are Some Of The Coolest Plus-Size Bike Shorts On The Internet
SuperFit Hero is revolutionary when it comes to size-inclusive options. The brand exclusively caters to sizes large and up and uses plus-size models on the larger end of the size spectrum. I reviewed them myself as part of my guide to the best plus-size activewear — and, not only are they cute, but they have pockets, great compression, and don't roll down with wear. Also, the near-perfect 5-star rating doesn't hurt.
