October 2021 Update

October 01, 2021



Dear Superfit Heroes,

I'm thrilled to finally announce a brand new collection! Our small team has been hard at work all year and I hope it makes you feel as bold and bright as you absolutely are!

This year has been tough.

If it isn't covid keeping us apart, it's bigger brands buying up our fabric and labor shortages. We've also seen cost increases across our supply chain from fabric prices to shipping rates. We've been busting our buns to bring you something new, but these setbacks are beyond our control.

Your patience and support means everything. We've had days where we weren't sure if we'd make it, then we get a love note like this one that reminds us WHY we do what we do.

“This is the first time a brand has included my size and I'm so excited to try your stuff! I can't describe the feeling I got when I went to your site and saw bodies like mine! Inclusion and representation MATTERS.”

I can't thank you enough for your patience and understanding. Sticking together is the only way through and we have the best community in the world. With you on our side, we'll continue to bring you the most radically inclusive and best fitting activewear on the planet.

P.S. Mark your calendars for October 19th. ☀️😎 Or join our text club for early access.

xo, Micki Krimmel & the Superfit Team


Also in Superfit Hero Blog

May/June 2022 Product Preview

May 03, 2022

Get excited because May and June are big months for us! Get on the list for SuperSwim early access and see what we're restocking just in time for Summer.

View full article →

Superfit Hero wins Third Place in Barclay's Small Biz Contest

May 03, 2022

Thank you so much to everyone who voted for us and helped us snag the third place prize in the Barclay's Small Biz Big Wins contest.

View full article →

Superfit Makes the Top 10 Barclay's Small Business Big Wins Finalists

April 11, 2022

We could win $60,000! We're a TOP 10 finalist in the Barclay's Small Biz Big Wins contest. Voting is open 4/13-4/22.

View full article →