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Meet the fitness brands tackling fat phobia and industry intimidation

November 02, 2018

Meet the fitness brands tackling fat phobia and industry intimidation

We broke it down for Marketing Week in this interview:

Micki Krimmel: “You can’t claim to be a body positive or feminist brand while at the same time excluding half of the population from shopping with you.”

“Unless and until other brands catch up, we’ll proudly continue to be the most size inclusive premium performance wear company on the planet. Our goal is to create a community of passionate repeat customers who believe in our message and rely on us for our superior product.”

“What is it that prevents other activewear companies from addressing a broader market and including more body types in their ad campaigns? The answer is simple. It’s fat phobia. Does fat phobia alienate a core customer base? It sure as hell does.”






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Size Chart

We pride ourselves on a superior fit. Use this chart to find the right size Superfits for you. 

It's all about the hips! Measure your hips at their widest point using a soft measuring tape.

If you are between sizes, we recommend the following. If your body is hourglass shaped, size down. If you are more apple or box-shaped, choose the larger size. 

OUR SUPERFIT GUARANTEE: Every body is different. We want you to love your Superfit products. If you prefer another size, we will exchange it for free! More...

  XS S M L XL 2XL 3XL 4XL 5XL
US SIZE 0 - 2
4 - 6
8 - 10
12 - 14
16 - 18
20 - 22
24 - 26
28 - 30
32 - 34
WAIST (inches)
23 - 27
27 - 30
30 - 33
33 - 36
36 - 40
40 - 45
46 - 51
52 - 56
56 - 60
HIPS (inches)
32 - 38
38 - 41
41 - 44
44 - 48
48 - 52
53 - 58
58 - 62
63 - 67
68 - 72


NEED A VISUAL?
Check out our full size range on real athletes here: #MYFIT 

Superfit Hero Size Chart Size XS - 5XL

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