May/June 2022 Product Preview

May 03, 2022

Get excited because May and June are big months for us! Not only do we have a restock of your favorite SuperHold styles coming in hot, we've got one of our Biggest. Drops. Ever.


Thanks so much for being patient with us while we were working on this restock. Here's a list of your favorite SuperHold styles that we're restocking in all sizes EarthFit (Large) to InfiniFit (7XL).

We also have TWO BRAND NEW SUMMER COLORS of SuperHold Sports Bras and 9" Pocket Bike Shorts on the way. Think summer beach days, spa retreats, tennis lessons.

    And, the moment you've been waiting for, the announcement of our biggest drop ever... SUPERSWIM!

    That's right, we've got a brand new plus size swimwear collection for you in sizes Large - 7XL (US 12-44). 

    Over the years, SO many of you have sent us messages or emails asking for Superfits for swimming. You wanted the fit of our signature 9" bike shorts, but made for the water. And now we can finally say, WE GOTCHU!

    Later this month we'll introduce you to our new SuperSwim Collection. It's sexy, sporty, versatile and made exclusively for plus size swimmers and athletes. Made from our brand new premium Sweat/Swim™ fabric. Mix-and-match three colors and four pieces. You'll have options for full coverage or to let your cheeky side show.🍑

    SuperSwim early access will be available to Text Club Members later this month. The collection will be available to everyone in June. 


    Get on the list for swim early access by clicking the link above and subscribing to our Text Club so you don't have to worry about missing any important updates or announcements from us. We send about 1 text per week and we promise not to be spammy. 

    This collection is several years in the making and we absolutely cannot wait to share it with our community! Thank you so much for being part of our small business.

    With much love,
    Micki Krimmel
    Superfit Hero Founder & CEO


    Also in Superfit Hero Blog

    Superfit Hero wins Third Place in Barclay's Small Biz Contest

    May 03, 2022

    Thank you so much to everyone who voted for us and helped us snag the third place prize in the Barclay's Small Biz Big Wins contest.

    View full article →

    Superfit Makes the Top 10 Barclay's Small Business Big Wins Finalists

    April 11, 2022

    We could win $60,000! We're a TOP 10 finalist in the Barclay's Small Biz Big Wins contest. Voting is open 4/13-4/22.

    View full article →


    March 08, 2022

    Our very first Sample Sale starts on Tuesday 3/15. Text Club Members get early access!

    View full article →