Live Strong - The 7 Best Workout Tips for Athletes in Larger Bodies, According to Plus-Size Trainers
July 03, 2022
Establishing — and sticking to — a regular exercise routine always takes effort. But working out may present unique challenges for people with larger bodies.
For starters, there are workout clothes. While many activewear brands are putting in the effort to expand their size offerings, many still leave plus-size folks struggling to find workout gear they feel supported in.
In other cases, people with larger bodies may feel intimidated by or out of place in traditional gym settings, or exercise may be physically uncomfortable or painful. But it's not all bad news. We tapped two trainers for their top tips for breaking down these and other barriers to make exercise a better, more comfortable experience for all.
A few of Taylor's top brand recommendations for plus-size workout clothes include Superfit Hero (sizes L to 7XL).
Also in Superfit Hero Blog
July 12, 2022
That step-by-step process allows a brand more time to build out a customer base that previously didn’t exist while maintaining its existing customer base. “It’s most efficient to focus on customers you have rather than try to build new ones,” says Micki Krimmel, founder and CEO of size-inclusive brand Superfit Hero. “Expanding from a 2X to 3X is not necessarily the ‘revolution’ that the fat community is looking for, but it makes sense for [brands like] Athleta, for instance, that have built into plus slowly. They market their commitment to inclusivity while still focusing on their current customer."
June 22, 2022
June 09, 2022