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Like if Butter Could Hug You

August 02, 2017

Superfit Hero - Like if Butter Could Hug You"Sweet Jesus I just got my pair of Superfit Shorts and my ass has never been happier. It's like if butter could hug you." - Nora Duncan, Rat City Rollergirls


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October 2021 Update!

October 01, 2021

Dear Superfit Heroes, I'm thrilled to finally announce a brand new collection! Our small team has been hard at work all year and I hope it makes you feel as bold and bright as you absolutely are!

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Win a Year of Free Activewear Sweepstakes
Win a Year of Free Activewear Sweepstakes

August 30, 2021

That's right, we’re giving away a YEAR of the best plus size activewear on the planet! FREE to enter for all US residents 18+ by joining our Text Club. Tell your friends!

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Exclusive Interview with Plus Size Athlete and Yoga Teacher, Laura Burns, Superfit Hero Ambassador
Exclusive Interview with Laura Burns, Plus Size Yoga Teacher

August 05, 2021

Read our exclusive interview with plus size Yoga Teacher and Community Organizer, Laura Burns.

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