Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

Forbes Magazine reached out to ask me about how I went from a successful career and Entertainment and Technology to founding a feminist fashion company. We talked about body positivity, the fitness industry, and motorcycles. Thanks to Andy Frye for a thoughtful conversation and thanks to Forbes for sharing our story!

Forbes: So tell us more about what drove you to start a sportswear company for the woman athlete.

Micki Krimmel: As an athlete myself, I had become increasingly frustrated with how fitness was being marketed to women. We are bombarded with constant messages that remind us of our inadequacy. Women are supposed to look a certain way, act a certain way, and fitness is a tool we use to conform to those ideals and as a punishment for not doing so. Also, I was frustrated that experiences like my own as an athlete was being hidden from women behind the traditional marketing messages of the fitness industry. We all have the capacity for joy in movement. We all have the right to feel at home in our bodies. You don’t have to look a certain way to participate in fitness. All you need is a body -- any body.






Also in Superfit Hero Blog

Body Positive Superhero: ROZ
Body Positive Superhero: ROZ "THE DIVA" MAYS

Roz "The Diva" Mays is renowned the world over for her contributions to the sport of pole dancing! Each month, we're highlighting the work of one of our heroes of the Body Positive Fitness community. Roz shares her love of movement with her clients as a pole dancing instructor and personal trainer and hosts workshops all over the globe.

View full article →

Is women's fitness marketing sucking the joy out of your workouts? Here's what you can do instead. A blog post by Jenna Jozefowski
IS WOMEN’S FITNESS MARKETING SUCKING THE JOY OUT OF YOUR WORKOUTS? HERE’S WHAT TO DO INSTEAD

"As women, we need to be aware of the messages that society is trying to send us about our bodies. Men get to build themselves up, and we are supposed to shrink. Guys high five each other for their gains, and we’re over here trying to get toned with little pink dumbbells."

View full article →

Autonomy Movement Origin Story on the Superfit Hero Blog
Autonomy Movement - A New Kind of Fitness Studio in Austin

Too many studios lure clients with weight loss as bait in place of connection, compassion, and self-acceptance. The result: Worsening critical thoughts, increased disordered eating, weight-cycling, and a needlessly punitive relationship with exercise. Autonomy Movement is Austin’s first size-inclusive, anti-diet fitness studio on a mission to bring something different to fitness spaces in Austin.

View full article →

Size Chart

We pride ourselves on a superior fit. Use this chart to find the right size Superfits for you. 

Bottoms: It's all about the hips! Measure your hips at their widest point using a soft measuring tape. Between sizes? If your body is hourglass shaped, size down. If you are more apple or box-shaped, choose the larger size. 

Bras: Measure your bust at the widest point. If you are between sizes and have cup size A-D, size up. For cup size DD and above, size down.

OUR SUPERFIT GUARANTEE: Every body is different. We want you to love your Superfit products. If you prefer another size, we will exchange it for free! More info >>

  XS S M L XL 2XL 3XL 4XL 5XL
US SIZE 0 - 2
4 - 6
8 - 10
12 - 14
16 - 18
20 - 22
24 - 26
28 
30
BUST -- 32 - 35 36 - 40 40 - 44 45 - 49 49 - 52 53 - 55 56 - 59 59 - 62
WAIST (inches)
23 - 27
27 - 30
30 - 33
33 - 36
36 - 40
40 - 45
46 - 51
52 - 56
56 - 60
HIPS (inches)
32 - 35
35 - 39
40 - 44
44 - 48
48 - 52
53 - 58
58 - 62
63 - 67
68 - 72


NEED A VISUAL?
 Click the photo below to see our full size range on real athletes.

Superfit Hero Size Chart Size XS - 5XL

Sign up to save 10%

Save 10% off your first order and be the first to know about new releases and member-only discounts.