new - body positive fitness finder - find a body positive trainer near you!

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

June 04, 2018

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

Forbes Magazine reached out to ask me about how I went from a successful career and Entertainment and Technology to founding a feminist fashion company. We talked about body positivity, the fitness industry, and motorcycles. Thanks to Andy Frye for a thoughtful conversation and thanks to Forbes for sharing our story!

Forbes: So tell us more about what drove you to start a sportswear company for the woman athlete.

Micki Krimmel: As an athlete myself, I had become increasingly frustrated with how fitness was being marketed to women. We are bombarded with constant messages that remind us of our inadequacy. Women are supposed to look a certain way, act a certain way, and fitness is a tool we use to conform to those ideals and as a punishment for not doing so. Also, I was frustrated that experiences like my own as an athlete was being hidden from women behind the traditional marketing messages of the fitness industry. We all have the capacity for joy in movement. We all have the right to feel at home in our bodies. You don’t have to look a certain way to participate in fitness. All you need is a body -- any body.






Also in Superfit Hero Blog

2018 SELF Fitness Awards
2018 SELF Fitness Awards

November 14, 2018

WOW! We made it to the 2018 SELF Fitness Awards! Our black pocket shorts are among the 13 Best New Leggings and Shorts for High Impact Workouts. 😱💥

View full article →

Weightlifting & Roller Derby World Championships
Weightlifting & Roller Derby World Championships

November 06, 2018

This weekend is HUGE for our sponsored athletes and for sports fans everywhere! Clear your weekend calendar because you're not gonna want to miss this. Get all the details for your weekend sports watching right here.

View full article →

Meet the fitness brands tackling fat phobia and industry intimidation
Meet the fitness brands tackling fat phobia and industry intimidation

November 02, 2018

Micki Krimmel: “You can’t claim to be a body positive or feminist brand while at the same time excluding half of the population from shopping with you. Unless and until other brands catch up, we’ll proudly continue to be the most size inclusive premium performance wear company on the planet.”

View full article →

Size Chart

We pride ourselves on a superior fit. Use this chart to find the right size Superfits for you. 

It's all about the hips! Measure your hips at their widest point using a soft measuring tape.

If you are between sizes, we recommend the following. If your body is hourglass shaped, size down. If you are more apple or box-shaped, choose the larger size. 

OUR SUPERFIT GUARANTEE: Every body is different. We want you to love your Superfit products. If you prefer another size, we will exchange it for free! More...

  XS S M L XL 2XL 3XL 4XL 5XL
US SIZE 0 - 2
4 - 6
8 - 10
12 - 14
16 - 18
20 - 22
24 - 26
28 - 30
32 - 34
WAIST (inches)
23 - 27
27 - 30
30 - 33
33 - 36
36 - 40
40 - 45
46 - 51
52 - 56
56 - 60
HIPS (inches)
32 - 38
38 - 41
41 - 44
44 - 48
48 - 52
53 - 58
58 - 62
63 - 67
68 - 72


NEED A VISUAL?
Check out our full size range on real athletes here: #MYFIT 

Superfit Hero Size Chart Size XS - 5XL

Sign up to save 10%

Save 10% off your first order and be the first to know about new releases and member-only discounts. We promise not to spam you.