Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

June 04, 2018

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

Forbes Magazine reached out to ask me about how I went from a successful career and Entertainment and Technology to founding a feminist fashion company. We talked about body positivity, the fitness industry, and motorcycles. Thanks to Andy Frye for a thoughtful conversation and thanks to Forbes for sharing our story!

Forbes: So tell us more about what drove you to start a sportswear company for the woman athlete.

Micki Krimmel: As an athlete myself, I had become increasingly frustrated with how fitness was being marketed to women. We are bombarded with constant messages that remind us of our inadequacy. Women are supposed to look a certain way, act a certain way, and fitness is a tool we use to conform to those ideals and as a punishment for not doing so. Also, I was frustrated that experiences like my own as an athlete was being hidden from women behind the traditional marketing messages of the fitness industry. We all have the capacity for joy in movement. We all have the right to feel at home in our bodies. You don’t have to look a certain way to participate in fitness. All you need is a body -- any body.






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Size Chart

We pride ourselves on a superior fit. Use this chart to find the right size Superfits for you. 

Bottoms: It's all about the hips! Measure your hips at their widest point using a soft measuring tape. Between sizes? If your body is hourglass shaped, size down. If you are more apple or box-shaped, choose the larger size. 

Bras: Measure your bust at the widest point. If you are between sizes and have cup size A-D, size up. For cup size DD and above, size down.

OUR SUPERFIT GUARANTEE: Every body is different. We want you to love your Superfit products. If you prefer another size, we will exchange it for free! More info >>

  XS S M L XL 2XL 3XL 4XL 5XL
US SIZE 0 - 2
4 - 6
8 - 10
12 - 14
16 - 18
20 - 22
24 - 26
28 - 30
32 - 34
BUST -- 32 - 35 36 - 40 40 - 44 45 - 49 49 - 52 53 - 55 56 - 59 59 - 62
WAIST (inches)
23 - 27
27 - 30
30 - 33
33 - 36
36 - 40
40 - 45
46 - 51
52 - 56
56 - 60
HIPS (inches)
32 - 35
35 - 39
40 - 44
44 - 48
48 - 52
53 - 58
58 - 62
63 - 67
68 - 72


NEED A VISUAL?
 Click the photo below to see our full size range on real athletes.

Superfit Hero Size Chart Size XS - 5XL

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