now featuring size 5xl and updated fit for 3xl and 4xl - Be sure to check size chart

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

June 04, 2018

Forbes Magazine chat with Superfit Hero Founder Micki Krimmel

Forbes Magazine reached out to ask me about how I went from a successful career and Entertainment and Technology to founding a feminist fashion company. We talked about body positivity, the fitness industry, and motorcycles. Thanks to Andy Frye for a thoughtful conversation and thanks to Forbes for sharing our story!

Forbes: So tell us more about what drove you to start a sportswear company for the woman athlete.

Micki Krimmel: As an athlete myself, I had become increasingly frustrated with how fitness was being marketed to women. We are bombarded with constant messages that remind us of our inadequacy. Women are supposed to look a certain way, act a certain way, and fitness is a tool we use to conform to those ideals and as a punishment for not doing so. Also, I was frustrated that experiences like my own as an athlete was being hidden from women behind the traditional marketing messages of the fitness industry. We all have the capacity for joy in movement. We all have the right to feel at home in our bodies. You don’t have to look a certain way to participate in fitness. All you need is a body -- any body.






Also in Superfit Hero Blog

Size 5XL is here!
Size 5XL is here!

June 29, 2018

We believe fitness should be accessible to everybody. In an effort to be even more inclusive, we've expanded our size range to 5XL. We've also updated the fit of our 3XL and 4XL, making our size chart more inclusive overall. 

With our visual size chart, we feature diverse body types across our entire size range to help you choose the right fit for you. Find your fit: superfithero.com/pages/myfit.

View full article →

4XL and 5XL Fit Models Needed in Los Angeles
4XL and 5XL Fit Models Needed in Los Angeles

May 15, 2018

We are expanding our size range! We are seeking size 4XL and 5XL fit models to participate in two fitting sessions in Los Angeles (zip code 90039). May 21 & May 29. Models must be able to attend both fitting sessions. Fit models will receive a pair of Superfit Hero bottoms and $50 for their time. 

If you are interested and available to participate, please fill out this survey: https://goo.gl/forms/L45uYcBpAIE2O0ID3

View full article →

Superfit Hero Sponsors the Launch of Dana Falsetti's New Online Yoga Studio
Superfit Hero Sponsors the Launch of Dana Falsetti's New Online Yoga Studio

May 15, 2018

Superfit Hero is honored to be the launch sponsor for Dana Falsetti’s new online yoga class platform at DanaFalsetti.com!

Dana is fast becoming an icon in the yoga world with her focus on confidence, authenticity, body justice, and inclusivity. Her message is expanding beyond the mat via social media, speaking engagements, and her new podcast.

View full article →

Size Chart

We pride ourselves on a superior fit. Use this chart to find the right size Superfits for you. 

It's all about the hips! Measure your hips at their widest point using a soft measuring tape.

If you are between sizes, we recommend the following. If your body is hourglass shaped, size down. If you are more apple or box-shaped, choose the larger size. 

OUR SUPERFIT GUARANTEE: Every body is different. We want you to love your Superfit products. If you prefer another size, we will exchange it for free! More...

  XS S M L XL 2XL 3XL 4XL 5XL
US SIZE 0 - 2
4 - 6
8 - 10
12 - 14
16 - 18
20 - 22
24 - 26
28 - 30
32 - 34
WAIST (inches)
23 - 27
27 - 30
30 - 33
33 - 36
36 - 40
40 - 45
46 - 51
52 - 56
56 - 60
HIPS (inches)
32 - 38
38 - 41
41 - 44
44 - 48
48 - 52
53 - 58
58 - 62
63 - 67
68 - 72


NEED A VISUAL?
Check out our full size range on real athletes here: #MYFIT 

Superfit Hero Size Chart Size XS - 5XL

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