How many of you have tried to shop at Outdoor Voices only to find they don't carry your size? Outdoor Voices tops out at size 14 when the average American woman wears size 16-18.
Excluding the average American woman isn't an oversight, it's a choice. By excluding her, Outdoor Voices is saying that she's not good enough, thin enough, or even capable of #doingthings.
In a recent NY Times column, Outdoor Voices founder Ty Haney claims, "We're not up against the Nikes, Under Armours and Lulus of the world. What we're up against is people's negative perceptions of themselves."
If Outdoor Voices really wants to help people feel better about themselves, they could start by offering sizes for more than half of the population.
Physical activity is an undeniable path toward personal wellness and should not be reserved for people with an exclusive body type. We all have a right to participate in movement and enjoy its benefits. It's time that we start demanding more inclusivity from the activewear brands we shop.
Thankfully, there are plenty of size-inclusive options including Superfit Hero. Folks, we got you. You can do things in our clothing.
Read my full response to the NY Times piece below: