Letter from our Founder - Kohl's x Superfit Hero

January 13, 2022


Dear Superfit Heroes,

I’m so excited to share some major news with you! Starting today, and for a limited time, Superfit Hero is now available in a Kohl’s near you!

You already know that Superfit Hero offers the most inclusive sizing in activewear, as the only brand that offers a true 7X (US 42-44). Now, for the first time ever, our entire size range is available in store at a national retailer!

This is huge news and marks a significant step toward making clothing more accessible to everyone. Many people take for granted the privilege of shopping in stores where they know their size is available, they can pull it off the rack, and try it on then and there. Shoppers who wear extended plus sizes rarely have this option. Their size is typically relegated to online only, if it’s offered at all. Now, for the very first time, you’ll be able to walk into a Kohl’s location and try on our leggings, bike shorts and tops in sizes L-7X in store.

This is a momentous occasion and we need your help sharing the big news! Forward this email, share our social media posts, go visit your local Kohl’s and tag us in your try on videos.

Add your voice to the crescendoing demand for inclusive fashion. Support our small business and show other brands and retailers that SIZE INCLUSION MATTERS to you, and it should matter to them too.

Find the list of participating Kohl’s stores here. You’ll find us in the Women's Plus section. Be sure to use the hashtag #KohlsxSuperfitHero and tag us @superfithero in your posts!

- Micki Krimmel, Superfit Hero Founder & CEO



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