Forbes - Kohl’s Now Carries Size-Inclusive Brand Superfit Hero In Stores

January 17, 2022

Kohl’s now carries a premium activewear collection from size-inclusive brand Superfit Hero. The collection will be available in select stores nationwide.

"I'm beyond excited to be working with Kohl's on this collaboration,” says Micki Krimmel, Founder and CEO of Superfit Hero. “They have the influence and the reach to bring Superfit Hero's mission of inclusivity to a much broader audience.”

In 2020 Superfit Hero announced their decision to extend their size run through 7X. This collection marks one of the first times a major brick-and-mortar store carries sizes through 7X in stores.


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