Superfit Hero Launches New Line of Size-Inclusive Women's Athletic Apparel
November 03, 2015
Superfit Hero launches to the public today with a full line of size-inclusive activewear for women. Our signature product, Superfit Performance™ Leggings have been developed and tested with athletes sizes XS - 3XL in a wide range of sports including running, roller derby, CrossFit, and yoga. The leggings feature a high, supportive, adjustable waistband, seams that flatter the female shape and premium performance fabric to keep you dry and cool.
In addition to the leggings which come in six styles, we are also introducing three stylish tops and a cozy hoodie that make a statement in the gym and beyond.
A Community Effort
Superfit Hero has been about a year in the making and I'm so humbled by the amount of support I've received from the roller derby community, fellow entrepreneurs, and the fashion pros in LA who have joined my production team. Most importantly, I'm forever grateful to the 653 people who backed my Kickstarter campaign. It's because of you that this is possible.
More than just a clothing line
I believe in the power of fitness to help women build strength and confidence in all aspects of their lives. It's time to change how fitness is marketed to women. It's time to make fitness more inclusive and empowering. I'm so excited for the opportunity do my part with Superfit Hero.
Also in Superfit Hero Blog
May 03, 2022
May 03, 2022
Thank you so much to everyone who voted for us and helped us snag the third place prize in the Barclay's Small Biz Big Wins contest.
April 11, 2022