Our story

Superfit Hero team, four women looking happy in a warehouse

Superfit Hero began in the sport of roller derby in 2015. Our community of athletes demanded more inclusive sizing, a better fit, and more body positive representation than what was being offered from other brands. After a successful Kickstarter campaign, Superfit Hero was born.

Since then, we’ve brought our amazing fit, performance, and unparalleled customer service to plus size athletes and movers of all types. We have become famous the world over for our Super-fit whether you are lifting weights, practicing yoga, or lounging around the house.