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New Superfit Hero Logo

I'm so thrilled to announce our new logo! it represents strength and unity and makes for quite the superhero logo if you ask me. 

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From Fitness Obsession to Body Acceptance

Sarah Vance is a former bikini competitor turned body image coach. In our newest Superfit Hero video, Sarah shares her personal story of recovery from disordered eating and her path to self love and acceptance.

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But Why are They So Expensive?

Superfit Hero - But Why are They So Expensive?

$80 - $100 is a lot of money to shell out for a pair of leggings. Believe me, I know. If you've been on the fence about whether to splurge for Superfit Leggings, let me tell you exactly what you are paying for. 

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We're donating 5% of Sales this month to breastcancer.org

Superfit Hero - We're donating 5% of Sales this month to breastcancer.orgFrankie Dean is a two time breast cancer survivor, athlete, and advocate for women's health. After her first battle with cancer, Frankie ran 16 races to bring awareness to early detection. Now, after finishing treatment for second time, Frankie is ready to hit the road again. To support her efforts, we are donating 5% of sales through the end of January to her foundation of choice, breastcancer.org

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Introducing our Superfit Guarantee

Superfit Hero - Introducing our Superfit Guarantee

You can now shop risk-free knowing that you will always get the perfect fit with Superfit Hero. We want you to feel amazing in your Superfit Hero products. If the fit isn't super, we'll exchange your items for free! Shipping is on us.

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Superfit Hero Launches New Line of Size-Inclusive Women's Athletic Apparel

Superfit Hero Launches New Line of Size-Inclusive Women's Athletic Apparel

Today is the day! I'm so thrilled to finally announce the launch of our online store at superfithero.com!

Read the full announcement and a special thank you to our community. 

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A Peek Behind the Scenes

Behind the Scenes at Superfit Hero factory from Superfit Hero on Vimeo.

 

 Ever wonder what it takes to make a superhero uniform? Skilled hands of sewers like Marta! Marta was shy at first but she let me film this little clip of her making #superfitleggings in our Los Angeles factory. 

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Let's Talk About a Revolution for Women's Fitness

Superfit Hero - Let's Talk About a Revolution for Women's Fitness

I am very passionate about fitness and its power to build confidence and strength for women. As a competitive roller derby skater, I am surrounded by female athletes with many different body types kicking ass on a daily basis. 

Even as a competitive athlete, I’ve often found myself plagued by doubts and insecurities about my body. 

I remember the exact moment that fitness changed for me forever. Want to know what inspired me to create Superfit Hero? Read on...

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What Superfit Hero is all about - in 30 seconds

WEEK ONE: The first week of our Kickstarter campaign has been SUPER! Thanks to all of our backers for helping us knock it out of the park! In just 7 days, we’ve reached over 80% of our funding goal.

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Superfit Hero Launches on Kickstarter

Today is the day! After months of preparation, our crowdfunding campaign on Kickstarter is finally live! Already, we are overwhelmed by the level of support we are receiving from the community. 

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Modcloth Shares Our Story and Our Mission

Superfit Hero - Modcloth Shares Our Story and Our Mission

I recently had the distinct pleasure to be featured as one of the faces of Modcloth's new Americana line. In case you don't know, Modcloth is one of the most innovative online retailers on the planet. By offering high quality women's clothing in a full range of sizes, featuring diverse models, and developing unique ways to engage with their customers, Modcloth has built a strong and loyal community. We want to be Modcloth when we grow up! Continue reading to see the video!

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My New Job: Revolutionizing Women’s Fitness with Superfit Hero

A revolution is happening in women’s fitness. Women all around us are discovering the confidence and strength that comes from working toward their athletic potential. Women everywhere are transforming into Superfit Heroes.

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